Born in the same year my family began a commercial cleaning business I was bred to lean-in to do my part. Needless to say, I have taken to it like a duck to water, happily cleaning up (sic) a few messes along the way. Work and family have since merged blurring the divide for such essentials as time, space, beliefs and values. The benefit, however is the authenticity that comes with family – the freedom to express genuine care, openness, honesty and the responsibility to define quality.
The opportunity to design a cleaning service solution for the aged care sector made me stop in my tracks to understand the journey of the aged. From my lens of a millennial COO with grand parents aged 83 and 86 I took the privilege to leverage family and business. To overlay innovation to an offer that we could truly deliver on promise.
“We are the things that we cannot remember,
The blank spaces, the forgotten words”
– Cecilia Ruiz
Click to read THE LITTLE BOOK OF UNDERSTANDINGS
To design a process that advocates the rights of the aged, their desires and their well being. To merge our story into theirs. To reveal that when it comes to aged care, it takes a different kind of cleaning. Click to see the process.
This is our story of complete understanding. Cleaning is unconditional caring. Click to read THE LITTLE BOOK OF UNDERSTANDINGS